Privacy Policy

Last updated: July 27, 2026

This Privacy Policy explains how GraceQueens, operated by TZI LIMITED (泰芝貿易有限公司), collects, uses, and shares personal information when you visit or make a purchase from www.gracequeens.com.

Personal Information We Collect

Depending on how you use our website, we may collect:

• Contact information, such as your name, email address, phone number, shipping address, and billing address.
• Order information, such as items purchased, payment status, delivery details, return requests, and customer-service communications.
• Device and usage information, such as IP address, browser type, device identifiers, pages viewed, referring URLs, and interactions with our website.
• Marketing preferences, such as email subscription status and interactions with marketing emails.

Payment information is processed by the payment provider selected at checkout. We do not knowingly store full payment card details.

How We Use Personal Information

We use personal information to:

• Process payments, fulfill orders, provide shipping updates, and handle returns or refunds.
• Provide customer support and respond to questions or requests.
• Send marketing emails when you have subscribed or otherwise permitted us to do so.
• Detect fraud, maintain security, and comply with legal obligations.
• Understand website performance, improve our products and services, measure advertising, and personalize customer experiences where permitted.

Cookies and Similar Technologies

We use cookies and similar technologies for required website functions, analytics, marketing, and personalization. Required cookies are necessary for functions such as cart, checkout, and security.

Where consent is required by applicable law, we request your choice through our Cookie banner before using optional analytics, marketing, or personalization technologies. You may use the Cookie banner's Manage preferences option to review your choices.

Service Providers and Data Sharing

We share personal information with service providers that help us operate our store and provide services to you. These may include:

• Shopify, which provides our ecommerce platform, checkout, Shop services, Shopify Email, and Shopify Network Intelligence features.
• Payment, shipping, and fulfillment providers necessary to complete your order.
• Mailchimp for email marketing communications.
• Google Analytics and Google Tag Manager for website measurement and tag management.
• Hotjar and 51.la for website analytics and user-experience analysis.
• AdRoll and other advertising partners for advertising measurement, remarketing, and personalized advertising where permitted.

Shopify Network Intelligence is enabled. Shopify may process information associated with your use of our store to provide store operations, advertising, analytics, and personalization features, subject to Shopify's own policies.

We may also disclose information where required by law, to protect our rights and customers, or in connection with a business transaction.

Your Privacy Choices

We do not sell personal information for monetary payment. However, sharing information with advertising partners for targeted advertising may be considered a sale, sharing, or targeted advertising under certain United States privacy laws.

If applicable to your location, you may submit an opt-out request through our Your Privacy Choices page. We also recognize applicable Global Privacy Control signals where required.

Data Retention and International Transfers

We retain personal information for as long as reasonably necessary to fulfill orders, provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your information may be processed in countries other than the country where you live, including where our service providers operate. We take reasonable steps to protect personal information during such transfers.

Your Rights

Depending on your location, you may have rights to request access, correction, deletion, restriction, objection, portability, or withdrawal of consent regarding your personal information. To make a request, contact us using the details below. We may need to verify your identity before acting on a request.

Where UK or EEA privacy law applies, we process personal information as necessary to perform a contract, with consent where required, for legitimate business interests that do not override your rights, and to comply with legal obligations.

Children's Privacy

Our website is not intended for, and we do not knowingly collect personal information from, individuals under 16 years of age.

Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page with its last-updated date.

Contact Us

Brand: GraceQueens

Legal entity: TZI LIMITED

Registered company name: 泰芝貿易有限公司

Business address: ROOM 2008, 20/F, LANDMARK NORTH, 39 LUNG SUM AVE., SHEUNG SHUI, N.T., HONG KONG

Email: service@gracequeens.com